메뉴 매가 끝 수에 관한 연구동향

• 영문명: A Study on the tendency towards the Ending Digits of Menu Price
• 발행기관: 한국외식경영학회
• 저자명: 나정기(Na Jeong Ki)
• 간행물 정보: 『외식경영연구』5권 1호, 67~89쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.04.30

영문 초록

Considering that the lack of studies on the ending digits of menu price in Korea, this study was intended to enhance interests in this field from scholars. To give them an idea regarding the ending digits of menu price the following matters were examined. First, the psychological aspects of menu pricing approaches were introduced. And then, three articles concerning the ending digits of menu price were reviewed. Finally, a scheme on how the studies on this field should be developed was presented.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 메뉴가격 끝자리 수에 대한 이론적 배경

Ⅲ. 결론

참고문헌