근접 무선 통신 기반 박람회 지원 서비스의 구축 및 운영

• 영문명: The Development and Operation of NFC-based Exhibition Support Service: A Motor Show Case
• 발행기관: 한국IT서비스학회
• 저자명: 전정호(Jungho Jun) 최명희(Myoung Hee Choi) 이경전(Kyoung Jun Lee)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제13권 제2호, 83~97쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

목차

Abstract

1. 서론

2. 근접 무선 통신 기반 박람회 지원 서비스의 구축

3. 근접 무선 통신 기반 박람회 지원 서비스의 운영

4. 결론

참고문헌

키워드

NFC(Near Field Communication) Ubiquitous exhibition Social Network Marketing MIRW(Mobile Interaction with Real World) O2O(Online to Offline and Offline to Online)