관광지 이미지의 관광 전ㆍ후 관광 태도에 미치는 영향연구

• 영문명: A Study on the Influence that the Image of Tourist Destination Has on A Tourist's Attitude before and after Tourist Destination
• 발행기관: 국제관광산업학회
• 저자명: 채예병(Chae, Ye-Byeong)
• 간행물 정보: 『국제관광산업연구』제6권 제1호, 311~327쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

The study is designed to figure out the factors that enhance a tourist's revisit intention by verifying the correlation between Incheon's overall image and attraction, examining changes in the image of the city before and after a tourist's visit to the city, and assessing the tourist's satisfaction with tourist destination. First, a test of the study model shows that the image of Incheon has significant influence on the improvement of the overall image of the region. In this sight, it is urgently sought to keep the tourist sites clean and upgrade the convenience related to the historical sites and walking trails.. Second, while before and after a tourist's visit to Incheon, the image of the amenities for tourists, the regions's attraction as a tourist destination, negative and provocative images are influential. Yet, the image of the amenities for tourists has proven to exercise the greatest influence on the regions' topicality. And discovery of useful local products can help upgrade the image of Incheon. Third, attention should be paid to the accommodation for tourists from a long-term perspective to make sure that children who engage in sea experience live with enduring memories. Lastly, as part of tourism resources, traditional Korean houses should be preserved to provide visitors with an opportunity to sample the living of our ancestors. Unless tourists' needs are correctly figured out before a project is implemented, it will lower tourists' satisfaction and decrease their revisits.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구모형과 조사설계

Ⅳ. 실증적 분석 결과

Ⅴ. 결론

참고문헌

키워드

관광객만족 관광지선택 지각된 이미지 지각된 질 Touris't s Satisfaction Choice in Tourism Cognitive Image perceived quality