의료관광상품 기대와 성과의 만족에 관한 硏究

• 영문명: A Study on the satisfaction of expectations and performance about medical tourism product
• 발행기관: 국제관광산업학회
• 저자명: 장현숙(Jang, Hyun Sook)
• 간행물 정보: 『국제관광산업연구』제6권 제1호, 229~268쪽, 전체 39쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

As Korea is widely known for its excellence in medical technology and competitiveness in price, medical tourism sector has high growth potential. In particular, the medical techniques in plastic surgery and beauty maintain the world top class level. Thanks to dramas and K-Pops through Korean wave, most of South East Asian countries show their great interests in cosmetic surgery beyond their good feeling about Korea. Thus, it is urgently needed to seek for the plans to nurture our own advantages in medical sector. Having considered the competitive and optimized medical tour products needs to be developed urgently, this study will compare the satisfaction level of existing medical tourism products in accordance with various needs and expectations of the foreigners visiting Korea for the purpose of medical tourism and investigate the products that are in fact considered and preferred and, based on the findings, suggest the direction for the development of Korea's medical tourism products and the marketing for that. To proceed with this study, the foreigners visiting Korea for medical tourism during Jul 2011 were targeted and a documentary study and an empirical study were paralleled to achieve the purposes of this study. 276 copies of questionnaires that were returned were used, and frequency analysis, factor analysis, correlation analysis, reliability analysis, and regression analysis were conducted using SPSS 18.0 statistical package program. The findings from this study based on empirical data are as follows. Through this, this study aims to seek for the development of our differentiated products for foreign patients and attract more tourists in the future, and based on this, suggest the direction of Korea's medical tourism products in the future. The finding from the study is that based on the medical techniques and service, the efforts for the convenient facilities. comfortable atmosphere, transportation and communication for the foreign patients, taking advantage of our unique seasonal and geographical attributes, the construction of convenient facilities and comfortable atmosphere, through recognizing the unique attribute, the tourism for patients, foods and the effective marketing activities focusing on the development of products and the differentiation of its values, are needed.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계와 분석결과

Ⅳ. 결론

참고문헌

키워드

의료관광 고객만족 보건관리 관광 Medical Tourism Customer Satisfaction Healthcare Tourism