A Relationship between Tourism Image and Travel Experiences

• 영문명: An Exploratory Study in Huwei, Town, Taiwan
• 발행기관: 한국문화관광학회
• 저자명: Chang-Jen Kuo
• 간행물 정보: 『문화관광연구』제15권 제1호, 81~92쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.05.31

영문 초록

Tourism image and travel experiences are argued to be great influence factors in the development of tourism. The purposes of this study were exploring the tourists with different background towards the difference of the tourism image and travel experiences, and exploring the relationship of tourism image and travel experiences. The main research targets of this study were external tourists of Huwei town, and a total of 412 valid questionnaires were surveyed by convenience sampling. The results of analysis showed that: 1) the tourists with different background and tourism image had partial significant differences, 2) the tourists with different background and travel experiences had partial significant differences, 3) the hypothesis of significant relationship between tourism image and travel experiences were partial substantiated.

목차

[ABSTRACT]

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Methods

Ⅳ. Data Analysis Results

Ⅴ. Conclusion and suggestion

References

키워드

Tourism Image Travel Experiences