학술논문
An Analysis on Tourism Marketing in Bangladesh
이용수 5
- 영문명
- 발행기관
- 한국문화관광학회
- 저자명
- Mortuza Ahmmed
- 간행물 정보
- 『문화관광연구』제15권 제1호, 7~13쪽, 전체 6쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2013.05.31
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국문 초록
영문 초록
Tourism is the fastest growing and single largest industry in the world. The tourism industry of Bangladesh is of no exception from this. It can play an important role to contribute in the national economy of the country. Bangladesh is a developing country in Asia, holding high potentiality for tourism. There are hills, vales, deep and mangrove forests, rivers and the longest beach in the world. In this country, the scope of nature based tourism, research based tourism, culture based tourism and eco-tourism is quite evident. Having all the minimum requirements, the tourism industry could not develop adequately. Even a very few studies are available related to the issue of tourism marketing in Bangladesh. The overall objective of this research is to have an overview in tourism marketing in Bangladesh highlighting the issues and challenges being faced in this sector.
목차
[ABSTRACT]
Introduction
Literature Review
Bangladesh Tourism Marketing Strategy
Data and Methodology
Estimation Results
Recommendations
Conclusion
References
해당간행물 수록 논문
- Local Community's Perception of Tourism in Redang Island, Malaysia
- Role of Organised Cultural Events as a Means of Inclusive Growth and Sustainable Tourism
- SMEs and Sustainable Tourism
- Authenticity versus Commoditization
- Using the Analytic Network Process(ANP) with SWOT Analysis
- Investigating the Effect of Cultural Intelligence on the Tourists' Intercultural Interactions
- Indigenous Tourism as a Poverty Eradication Tool of Orang Asli in Malaysia Puvaneswaran Kunasekaran
- An Analysis on Tourism Marketing in Bangladesh
- Psychographics and Destination Choice in Taiwan Media Tourists
- A Relationship between Tourism Image and Travel Experiences
참고문헌
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