글로벌 중소기업의 경영 및 금융거래 행태변화에 따른 국내 금융기관의 영업 전략에 관한 연구

• 발행기관: 대한중국학회
• 저자명: 서경란
• 간행물 정보: 『중국학(구중국어문론집)』中國學 第46輯, 375~404쪽, 전체 29쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

China is transforming into a viable market where only those companies which can carry out transparent and competitive management can survive, due to its steeping and strengthening rise of wages and labor management. Pre entered SMEs to Chinese market which has enjoyed the advantage of cheap labor, are in trend of weakening of it competitiveness and appealing difficulty of management activities, where as recent entering SMEs with well preparation and good command of localization strategy are different from its purpose and behavior. In addition, Chinese market entering SMEs are facing fundamental changes within a diminishing deal from domestic financial transactions to the growing financial transactions between the parent company and subsidiaries in local. However, unlike the changes in the Chinese market's business conditions and entering SMEs behavior, domestic financial institutions trying to enter Chinese market are still facing an insufficient basic infrastructure to carry out the local businesses. For a mean time, although there are many obstacles of Chinese market, it is inevitable for domestic financial institutions to strengthen operations of Chinese business in near future in order to support the domestic companies operation in China. However, China a market with opportunities as well as threats, it is recommended to put priority on promoting expansion strategy, but also with a cautions approach.

목차

1. 들어가며

2. 글로벌 중소기업의 개념과 중국 진출 중소기업 현황

3. 분석결과

4. 결론

5. 정책적 시사점

【참고문헌】

【Abstract】

키워드

China Small-Medium Enterprise Bank Overseas Expansion Business Behavior