飮食이벤트 體驗의 期待와 滿足이 忠誠度에 미치는 影響

• 영문명: Influence of expected experience and satisfied experience factors on Loyalty by Korea Food Festival visitors
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 孫善美(Son, Seon-Mi) 李相正(Lee, Sang-Jung)
• 간행물 정보: 『관광산업연구』관광산업연구 제7권 제1호, 103~118쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This study is aimed at understanding the Korea Food Festival visitor ’s experience and identifying its influence on the event loyalty. The Food-festival visitors have been selected as the respondents of this empirical research, and the survey questionnaire was distributed at the festival venue, a total of 454 useful responses were collected. The data were analysed by SPSS program for frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The findings are: (a) three expected-experience factors(social, recognition, affective experience) influenced three satisfied-experiences; (b) expected-experience factors influenced loyalty; (c) satisfied-experience factors influenced loyalty. The results of this study can provide food evens and food industry organizer with insights into areas for allocating resources in future event planning and operation, and by doing so, can help the event to reach a more experiential position.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

대한민국요리경연대회 기대체험 체험만족 충성도 Korea Food Festival Expected Experience Experience Satisfaction Loyalty