리조트 豫約不渡에 影響을 미치는 決定要因에 대한 探索的 推定

• 영문명: An Exploratory Estimating on Determinants of No-Show in Resort
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 尹設玟(Yoon, Seol-Min)
• 간행물 정보: 『관광산업연구』관광산업연구 제7권 제1호, 23~41쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

The purpose of this study is to estimate explanatory variables of no-show to the resort using the logistic regression analysis and decision tree analysis. Based on literature review and specialist opinion investigation this study included the experience of no-show in domestic accommodations, the cause of no-show in resort, the experience of cancellation in resort, demographic characteristics, and the experience(1=yes, 0=no) of no-show in resort as a dependent variable. The results of logistic regression analysis and decision tree analysis indicate that the experience made no-show in domestic accommodations except resort, and the cancellation experience to resort are statistically significant when determining the experience of no-show to resort. According to importance among variables explaining the experience of no-show in resort, the experience of no-show in domestic accommodations except resort is most important. Managerial implications for the prevention of no-show to resort management are presented in the conclusion section.

목차

ABSTRACT

Ⅰ. 서 론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 실증분석 결과

Ⅵ. 결론 및 시사점

참고문헌

키워드

리조트 예약부도 로지스틱회귀분석 의사결정나무분석 Resort No-show Logistic regression analysis Decision tree analysis