청주시 노인소비자의 건강기능식품 인식과 구매행동

• 영문명: Cognition and Purchasing Behaviors of Dietary Supplements among the Elderly in Cheongju
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 송지용(Gi Yeung Song) 강초미(Choi Mi Kang) 최송이(Song Iee Choi) 이희숙(Hee Sook Lee)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제16권 제2호, 147~157쪽, 전체 10쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

The purpose of this study was to find the cognition & purchasing behaviors of dietary supplements among the Elderly. One hundred subjects who were over age 60 and living in Cheongju was selected, face to face questionnaire survey was conducted during April 4 to 15, 2011. Frequency, percent, average were utilized for analyzing data using SPSS 17.0. Major findings were as following. First, most of respondents(77.0%) thought that dietary supplements is the foods for enhancing health, which is right answer. Second, most respondents(68.0%) had dietary supplements informations from TV, radio, resulting from that old people stay at home alone with TV. Third, 24.0% of respondents did not understood at all the statement accompanied with dietary supplements goods. This result implied that the statement with goods should be written in proper ways for the elderly. Fourth, 51.7% of respondents spent 200,000 won and 43.7% spent 400,000 won per a buying respectively. And respondents bought dietary supplements mainly in terms of home shopping and internet(41.3%), department store & big shopping mall(16%). Fifth, 54.0% of respondents experienced dis-satisfaction or damages from dietary supplements. And most of them did not anyone or simply told their peer group about their dis-satisfaction or damages.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

elderly old consumers cognition purchasing behaviors dietary supplements