품질의 이원론을 이용한 개선의 우선순위 결정

• 영문명: Determination of Priority for Improvement Using the Theory of Two-dimensional Quality
• 발행기관: 한국산업경영시스템학회
• 저자명: 송해근(Hae Geun Song)
• 간행물 정보: 『산업경영시스템학회지』제36권 제1호, 70~77쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.03.31

영문 초록

The theory of two-dimensional quality, in particular, the Kano model that is developed by the analogy with the M-H theory, has been applied in various industry fields for more than three decades. Importance-Performance Analysis (IPA) assumes that the degree of physical fulfilment of quality attributes and the satisfaction of that attribute is linear, and therefore, it is applicable to the traditional one-dimensional attribute, not other quality types defined in the Kano's model such as attractive or must-be attribute. To solve this problem, the current study suggests a new importance-satisfaction analysis using a modified IPA in accordance with the three quality types and a diagonal method introduced by Slack (1999) to determine improvement priority. For this, I investigated 19 smartphone's quality attributes and conducted a survey of 334 university students for the results of Kano's model, which adopted from Song and Park (2012)'s study, and the importance/satisfaction of the quality attributes and the results of the priority for improvement of the 19 quality attributes. The results show that the proposed I-S priority model is better than the conventional IP A based on the comparison results of determination coefficient from the regression analysis of the two models.

목차

Abstract

1. 서 론

2. 이론적 배경

3. 사례 분석

4. 결과 분석

5. 결 론

References

키워드

The Kano Model Quality Improvement Diagonal Model Quality Attributes