중국 청도지역 바이어의 충성도 제고전략에 관한 연구

• 영문명: A Study on Chinese buyer Loyalty enhancement Strategies
• 발행기관: 한국무역연구원
• 저자명: 공재형(Kong Jae-hyung) 손성문(Son Seong-Mun)
• 간행물 정보: 『무역연구』제8권 제2호, 81~100쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2012.06.30

영문 초록

This study shows what strategic factors affect Chinese buyer’s loyalty. In other words, this study provides exporters with information on strategic factors to secure loyalty for Chinese buyer. Further it intends to provide necessary strategic implications to secure global competitive power of Korean products. When Korea exporters build up individual strategies moves onto Chinese market characteristic, for stronger competitive power about the Chinese buyer’s satisfaction will go up. this satisfaction improvement affects the Relationships between the traders themselves in an amicable way, which also contributes to maintaining loyalty. Furthermore, what buyer’s priorities factors are needs to be figured out when Korea exporters export their products as every other country has their own trade priorities factors. Therefore, more effective trade Relationships should be followed through focusing on each trade factor in differential way with the through analytical researches shown in this study.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 가설검증

Ⅴ. 결론

참고문헌

키워드

Loyalty enhancement Strategies buyer’s satisfaction buyer’s loyalty