호텔기업 인터넷광고의 유익성 평가에 관한 연구

• 영문명: A Study on the Usefulness Valuation of the Internet Advertising in Hotel Industry
• 발행기관: 한국문화관광학회
• 저자명: 최우성(Choi, Woo-sung) 정용악(Jung, Yong-ak)
• 간행물 정보: 『문화관광연구』제3권 제2호, 247~268쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.31

영문 초록

This study focused on the Internet advertising of hotel to provide implication for the accommodation market. The Internet is one of the efficient way of attracting customer as communications between hotels and clients. The purpose of this study is to suggest the most influential factors which was related to the new customer to the market. The Questionnaires were distributed to the clients who had used the internet as booking tool, browsing and choosing the hotel more than twice. The outcome of the study was in favor to the user. Even though the average age of the user are getting younger than before. On the other hand, some user had never experienced the hotel homepage on the net. The marketer of the hotel have to promote their convenient and speciality, easy-accessibility, and to find proper channel for the internet marketing.

목차

[Abstract]

Ⅰ. 머리말

Ⅱ. 이론적 배경

Ⅲ. 실증분석

Ⅳ. 결론

참고문헌