디지털 컨버전스 환경에서 양면시장 플랫폼으로서의 인터넷망 중립성에 관한 동태적 분석

• 영문명: Network Neutrality in the Digital Convergence Era : a System Dynamics Model with Two-Sided Market Framework
• 발행기관: 한국IT서비스학회
• 저자명: 김도훈(Dohoon Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제10권 제2호, 75~94쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The industrial ecosystem around the Internet services has been evolving since the Internet was first introduced. The Net Neutrality issue best represents the process of the evolution and presents an inevitable challenge that the industry should overcome. This paper deals with this structural change with the Two-Sided Market framework and provides a System Dynamics(SD) model to evaluate the economic implications of the net neutrality policy. In particular, our approach analyzes the policy impacts when two competing platforms (network providers) play a role of the platform in a typical two-sided market, which connects Content Providers(CPs) with users. Previous studies show that the indirect network externality between these two markets makes the entire system tip to one platform. When the multi-homing in the CP market is allowed as in our model, however, their argument may lose its validity. To examine the system behavior, conducted here is SD simulations of our model. The simulation results show that co-existence of the competing platforms persists with the network effects over a certain threshold. The net neutrality policy seems to lower the threshold based on our experimental outcomes.

목차

Abstract

1. 서론

2. 양면시장에서의 망중립성

3. 양면시장 관점에서 망플랫폼 경쟁의 시스템 다이나믹스 모형

4. 시뮬레이션 실험을 통한 분석

5. 결론

참고문헌

저자소개

키워드

Digital Convergence Net(Work) Neutrality Platform Competition Two-Sided Market Indirect Network Externality Multi-Homing System Dynamics