화장관심도와 정보탐색이 여고생의 화장행동에 미치는 영향

• 영문명: Makeup Behavior according to High School Girls Makeup Interest and Information Search
• 발행기관: 한국인체미용예술학회
• 저자명: 이혜정(Hye Jung Lee) 오인영(In Young O)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제12권 제1호, 65~84쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.03.30

영문 초록

The objective of this study was to find the sub factors of makeup interest and makeup behavior and examine the effects of makeup interest and information search on makeup behavior among female high school students who are highly interested in their appearance. The subjects of this study were 200 female high school students living in Seoul and Cheonan, and the results of this study are as follows. First, makeup interest consisted of five factors: ‘fashion leadership,’ ‘self satisfaction,’ ‘appearance management,’ ‘other orientedness,’ and ‘appearance satisfaction.’ Information search consisted of two factors: ‘media information search’ and ‘non media (personal) information search.’ In addition, makeup behavior consisted of two factors: ‘basic and functional makeup behavior’ and ‘base and point color cosmetic behavior.’ Second, according to the results of examining the effects of the makeup interest factors on the media information search factors, ‘fashion leadership,’ ‘self satisfaction,’ ‘otherorientedness,’ and ‘appearance management’ had a positive effect on ‘media information search,’ and among the makeup interest factors ‘fashion leadership’ made a relatively large contribution to ‘media information search.’ Third, according to the results of examining the effects of the makeup interest factors and the information search factors on ‘basic and functional makeup behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘no expectation of functional makeup effects,’ and ‘appearance management’ and ‘selfsatisfaction’ had a positive effect on ‘expectation of functional makeup effects,’ but ‘appearance satisfaction’ had a negative effect. All of the information search factors had a positive effect on ‘basic and functional makeup behavior’ and, in particular, ‘media information search’ made a relative large contribution. In the results of examining the effects of the makeup interest and information search factors on ‘base and point color cosmetic behavior,’ among the makeup interest factors ‘appearance management’ had a positive effect on ‘Emphasis on base makeup skin expression’ and ‘appearance satisfaction’ had a negative effect.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

화장관심도 정보탐색 여고생 화장행동 Make-up interest information search high school girls makeup behavior