Holiday Satisfaction

• 발행기관: 세계문화관광학회
• 저자명: Badaruddin Mohamed Mohd Fauzi Sukiman Shida Irwana Omar
• 간행물 정보: 『International Journal of Culture and tourism Research』Vol.3 No.1, 17~40쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

This study utilized HOLSAT (Holiday Satisfaction) model by Tribe and Snaith to assess the holiday satisfaction of international visitors to the state of Pahang, Malaysia by measuring the gap between tourists' expectations and experiences of destination attributes. This study examines 51 destination variables which were categorized into six groups, namely; accessibility, accommodation, tourist amenities, tourist activities, food/meal and tourism attractions. The result was drawn from questionnaire surveys of 130 international visitors who visiting Pahang between March and April 2010. Three sample segments of respondents, specifically - Gender, Marital Status and Mode of Travel-were identified and investigated in this study to determine the differences amongst various segments of international travelers who visited the study areas. The data, analyzed quantitatively using matrices, showed the mean score of expectation, which were plotted against experience onto two-dimensional axis for positive and negative attributes. The significance of the results was determined using the paired t-test at the scale of 1:1000. The findings provide Pahang's service providers with insights into the perceptions and satisfaction levels of international visitors and recommend improvement strategies that should be emphasized in future tourism development action plan, towards providing better quality services for visitors to the state.

목차

[ABSTRACT]

Introduction

Literature Review

Findings on Tourist Market Segmentation from Holsat

Market Segmentation (Travel Mode)

MARKET SEGMENTATION(GENDER)

Market Segmentation (Marital Status)

Conclusion and Recommendations

References

Appendices

키워드

Holiday Satisfaction Segmentation International Visitors Pahang