Hakka Image Application to Food Packaging Design for Hakka Regions in Taiwan

• 발행기관: 세계문화관광학회
• 저자명: Shiunn-Der Kuo Hui-Ping Chen Jeng-Shian Chiou Tzyy-Lin Bau Chen Nai-Hua
• 간행물 정보: 『International Journal of Culture and tourism Research』Vol.3 No.1, 85~96쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

The purpose of this research was to investigate images used in the packaging design for Hakka food. In recent years, the Council for Hakka Affairs, Executive Yuan, Taiwan has used the packaging design for Hakka as image codes to represent Hakka culture, and successfully integrated those codes into packaging designs for Hakka merchandise. Based on a literature review, the study summarized 15 design elements regarding Hakka images and randomly selected 20 Hakka food packaging samples from markets. A visual image analysis was conducted by applying the Semantic Differential and Likert Scale. The results found that "tung blossom", "Hakka women", and "Hakka broad rice noodles" were the three most representative images of Hakka culture. Moreover, "simplification", "refinement", and "internationalization" were found to be the most popular characteristics that formed a new trend in Hakka packaging design. We expect the Hakka packaging design will inspire creativity and promote business development of Hakka Culture Industry.

목차

[ABSTRACT]

Ⅰ. Background

Ⅱ. Research Purpose

Ⅲ. Literature Review

Ⅳ. Research Methods

Ⅴ. Data Analysis and Discussion

Ⅵ. Conclusions and Recommendations

References

키워드

Hakka Hakka Image Hakka Food Packaging Design