CRMが病院の経営善に及ぶ影響

• 영문명: Effect of CRM on management improvement in the hospital
• 발행기관: 실천경영학회
• 저자명: 金昌蔡(Chang-Tae Kim)
• 간행물 정보: 『실천경영연구』實踐經營硏究 第5卷 第1號 (通卷 5號), 65~76쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

What kind of change has the medical treatment led by a patient brought? The medical industry is a domestic general hospital which is the 3rd medical-examination organization currently exposed to most blame of people, While medical dispute becomes severe by a chance about separation of pharmacy and clinic. The leg for these to provide better service through cyber medical examination environment is not loosened. It is just going to take pains to bom again in the hospital which directs power especially towards hospital computerization and hits an antique flow. however, former the recognition of hospital working members to customer relationship management is low and is realized centering on a general hospital in part many hospitals it is the actual condition which is considering introduction of customer relationship management to prudence therefore the seen research hospital customer relationship management tends to inquire to the influence which attains to hospital improved management.

목차

Ⅰ. 前書き

Ⅱ. 医鷹サ一ビス及び病院CRM

Ⅲ. CRMが病院経営善に及ぶ影響

Ⅳ. おわりに

키워드

customer relationship management hospital improved management