블로그의 지각된 이익에 관한 체계적 문헌 연구

• 영문명: A Systematic Review on Web 2.0 Adoption
• 발행기관: 한국전통상학회
• 저자명: 김택현(Kim, Tack-Hyun)
• 간행물 정보: 『한국전통상학연구』한국전통상학연구 제23집 제1호, 59~71쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This study analyzes on the 'benefits of blog usage' and 'factors of blog adoption' through systematic reviews. From 259 documents searched at e-journals, 10 thesis were sorted out which were related to studies of 'cases of blog adopted companies,' and 'factors for the blog acceptance' The selected thesis were again classified into several subjects as 'benefits and performance of blog skills', 'factors for use of blog skills', 'behaviors and motivations of blog users'. Through above reviews, this thesis proposes the genuine using benefits of blog skills as 'information benefits,' 'social benefits.' 'work related benefits,' and 'knowledge related benefits. Regarding the study oof 'blog acceptance factors', 'perceived participation', 'simultaneity', 'experience of flow', 'self effectiveness of knowledge', 'personality', and 'expected performance' are resulted as the decisive factors which influence the intention of blog use.

목차

I. 서론

II. 연구방법

III. 결과

IV. 블로그 기술 사용이익과 수용요인

V. 결론