韓國의 傳統在來市場 活性化 方案에 관한 小考

• 영문명: A Study on an Activation Plan of the Korean Traditional Market
• 발행기관: 한국전통상학회
• 저자명: 崔天圭(Choi, Cheon-kyu)
• 간행물 정보: 『한국전통상학연구』한국전통상학연구 제23집 제1호, 7~26쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

This paper is about an activation plan of traditional market. Traditional market are faced with a threat from bigger and more upscale retailers such as department stores and discount stores. The declining competitiveness of traditional market which used to play a major role in the community. This market are mostly due to their failures to meet the change in the channels of distribution, consumer's lifestyle and the consumer's purchasing pattern. Consequently, this paper is providing for an activation plan of traditional market. First, we must an improvement for marketing and sales skill of merchants. Second, we must an introduction to strategic system and marketing strategic skill. Third, we must an improvement about market space and structure. Forth we must an activation for IMC(integrated marketing communication). Fifth, we must an execution to area closed marketing activities.

목차

Ⅰ. 문제의 인식

Ⅱ. 전통재래시장의 성격 및 유형

Ⅲ. 전통재래시장의 쇠퇴와 활성화 노력

Ⅳ. 전통재래시장 활성화를 위한 방안

Ⅴ. 결론

키워드

traditional market marketing and sales skill market strategic skill IMC