모바일 어플리케이션 수용 요인에 관한 연구

• 영문명: A Study on the Factors of Mobile Applications Adoption
• 발행기관: 한국IT서비스학회
• 저자명: 한필구(Pilkoo Han) 박재석(Jaeseok Park) 전병호(Byoungho Jun) 강병구(Byunggoo Kang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제3호, 65~82쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

목차

1. 서 론

2. 선행연구 고찰

3. 연구 모형

4. 연구 결과

5. 결론

키워드

Mobile Applications TAM Service Quality User Experience OS Compatibility Self-efficacy Innovativeness Cost