모바일 메일의 사용의도

• 영문명: Use Intention of Mobile Mail：A Comparative Study Between Korea and Japan
• 발행기관: 한국IT서비스학회
• 저자명: 이명무(Myung-Moo Lee) 김윤호(Yun- Ho Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제3호, 25~43쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

The speed and magnitude of mobile phone adoption is a recent worldwide phenomenon akin to those of the television in the middle of the 20th century and the Internet in the late 20th century. During the 2000s, mobile phone adoption was exploded and subscriptions reached 3 billion around the globe. Korea and Japan have been ahead of the rest of the world in introducing new handset and service capabilities. They were the first markets to launch 3G services and are currently the only markets to have achieved mainstream adoption of 3G with over one-third of customers in both markets subscribing to 3G services. The purpose of this article is to explore the cultural similarities and differences associated with mobile mail by presenting findings from a cross-cultural comparison of perceptions and uses of the technology. The results of the study are as follows：Of the characteristics that make up the mobile text-messaging service in Korea, a person’s perceived ease of use and perceived enjoyment was found to have a positive effect on use attitude. Among the characteristics that make up a person’s perceived ease of use, perceived enjoyment was found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. But, of the characteristics that make up the mobile text-messaging service in Japan, a person’s perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use attitude. Among the characteristics that make up a person’s perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. This study contributes to telecommunications research by delineating the various stimuli to consider for successful technology acceptance in a global setting, which can account for differential impacts across regions. The findings of this study can assist telecommunications operators in formulating an effective region-specific strategy when launching a wireless data service in a particular environment.

목차

1. 서 론

2. 한국과 일본의 모바일 사용현황

3. 문헌연구

4. 연구모형 및 가설설정

5. 연구 방법 및 실증 분석

6. 결 론

키워드

Mobile Phone Mobile Mail Use Intention Korea Japan