중년여성세대와 여대생세대의 녹차소비특성 연구

• 영문명: A Study of Consumption Characteristics of Green Tea between Generations of Middle-aged Women and Female College Students
• 발행기관: 한국차학회
• 저자명: 최배영(Bae-Young Choi) 권태연(Tae-Youn Kwon) 박정현(Jeong-Hyun Park) 김정화(Jeong-Hwa Kim)
• 간행물 정보: 『한국차학회지』제16권 제2호, 46~56쪽, 전체 11쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2010.08.30

영문 초록

The aim of this study is to analyze the difference between the generations of middle-aged women and female college students by comparing their consumption characteristics of green tea. A total of 350 samples were collected for questionnaire survey. The major results of this study can be summarized as follows: First, between the generations, green tea consumption behavior revealed differences in the type of green tea drunk, the amount of green tea drunk, the time when the green tea is drunk during a day, the company with whom they drink their green tea, the place where they purchased their green tea, and factors that influenced their choice of green tea. Second, convenience of green tea consumption showed difference in such areas as personal relationships, promotion of learning, and psychological stability between the generations, with the generation of middle-aged women pursuing convenience more than the generation of female college students. Third, both the generation of middle-aged women and the generation of female college students revealed differences in the convenience of green tea consumption depending on the degree of green tea drinking.

목차

서 론

이론적 배경

연구방법

연구결과

결 론

키워드

middle-aged women female college students green tea consumption behavior convenience of green tea consumption