부동산에서 구매행동 분석과 소비자행동에 영향을 미치는 요인들에 대한 이론적 고찰

• 영문명: A Study on the Theoretical Approach of Purchase Behavior Analysis and Influential Factors on Consumer Behavior in Real Estate
• 발행기관: 한국부동산학회
• 저자명: 조광행(Cho, Kwang Haeng) 최현일(Choi, Hyun Il)
• 간행물 정보: 『부동산학보』不動産學報 第40輯, 120~134쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2010.02.28

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES In this study We hope to answer the Question, 'In real estate, what differentiate the purchase behavior of consumers and what is the influential factors on consumer behavior?' In order to solve the research problem, we have established specific objectives of this study as follows. First, we should analyze the purchase behavior of consumers in real estate marketing. Second, we should propose specific influential factors on consumer behavior in real estate. (2) RESEARCH METHOD We have explored theoretical background to accomplish the research objectives by reviewing the related previous researches, reports, and case studies on consumer behavior in real estate. (3) RESEARCH FINDINGS The findings of this study can suggest the implications as follows. As influential factors on consumer behavior in real estate, personal factors(age and family life cycle), psychological factors(motive, perception, beliefs and attitudes), social factors(small group and family), cultural factors(culture and subculture, social class) are specifically proposed. They will contribute to theoretical progress of understanding on consumer behavior in real estate. 2. RESULTS Our study enlarges general marketing to real estate marketing by analyzing purchase behavior and exploring influential factors on consumer behavior. However. our implications should be evaluated in the light of certain limitation. Because our study shows the characters of exploring study, the future study of cross-sectional design survey should be conducted so that the influential variables on consumer behavior in real estate can be assessed more accurately.

목차

Ⅰ. 서 론

Ⅱ. 소비자 심리 파악의 필요성

Ⅲ. 구매행동 분석

Ⅳ. 소비자행동에 영향을 미치는 요인들

Ⅴ. 결론 및 시사점

키워드

구매행동분석 소비자행동 심리적 요인 지각 사회계층 Purchase Behavior Analysis Consumer Behavior Psychological Factors Perception Social Class