항공사 제휴서비스가 고객만족과 고객행동의도에 미치는 영향연구

• 영문명: The study on the Effects of Airline Alliance Service on Customer's Satisfaction and Behavior Intention
• 발행기관: 국제관광산업학회
• 저자명: 박수영(Park, Sooyoung)
• 간행물 정보: 『국제관광산업연구』제2권 제3호, 75~101쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

This research addresses examining effects on customer's satisfaction and behavior intention of airline alliance service so as to suggest the differentiated competition strategy and marketing strategy from ever-growing competitions. To this end, the Korean passengers arriving and departing at the Incheon International Airport were surveyed with the questionnaire as to airline alliance service quality, customer' ssatisfaction and customer's behavior intention. Following the qualitative research tradition in the field, the study examines three hypotheses. To test the hypotheses, the study analyzes reliability test, validity test, frequency analysis, multiple regression analysis and simple regression analysis. The results show that airline alliance service impacts on customer's satisfaction and customer's behavior intention significantly.

키워드

Airline Alliance Service Customer's Satisfaction Customer's Behavior Intention