청주시 대학생의 사치품과 필수품에 대한 인지

• 영문명: Awareness about the Luxuries and the Necessities of University Students in Cheongju
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 유현정(Hyun Jung Yoo) 조수미(Soo Mi Cho) 임아름(Ah Reum Lim) 최지영(Ji Young Choi)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제13권 제1호, 163~182쪽, 전체 20쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2009.07.30

영문 초록

Now, the purchasing power of university students is bigger than before. And some of them use consumption to express themselves and prefer famous brand products, and they are interested in their appearance. This study tries to find university students' value system related to consumption and the meaning of consumption to them by surveying their perception of luxuries and necessities. For this study, a survey of university students in Cheongju was conducted between August 14 and August 31 2008 and 200 responses were used for analysis. The findings of this study are as follows; First, university students divide luxuries and necessities based on price and brand rather than product type. For example, low priced or free cell phones are considered necessities while expensive ones are considered luxuries. Second, many of them agreed that the criterion of necessity is "a thing that you can't do without in everyday life" and the criterion of luxury is "a thing that is behind your means." In addition, other product categories were 'unnecessary products' and 'unclassified products'. Third, factors affecting the criteria that divide luxuries and necessities included peer group's practices and rules, brands the peer group prefers, advertisements, and perception of right consumption.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 연구 결과

Ⅴ. 요약 및 결론

참고문헌

키워드

necessities luxuries consumption culture consumption value university student consumers