화차에 대한 소비자의 인식 및 기호도 연구

• 영문명: A Study on the Perception and Preference for Flower Tea
• 발행기관: 한국차학회
• 저자명: 김경희(Kyung-Hee Kim) 박성선(Sung-Sun Park)
• 간행물 정보: 『한국차학회지』제15권 제1호, 47~57쪽, 전체 11쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2009.04.30

영문 초록

The purpose of this study was to investigate the perception and preference for flower tea. The researcher used a total of 189 copies of questionnaires as the analysis data of this study which were collected by random sampling of customers in metropolitan area. The copies collected were analyzed by frequency and crosstable using SPSS 15.0. The result of the research is as follows. First, as for the preference of flower tea, 38.62% of customers preferred chrysanthemum tea the most. Secondly, 51.32% of customers cared about the fragrance. Finally, 50.26% of customers responded to fragrance the most from the factors that led to the preference for flower tea.

키워드

flower tea tea customer preference