화장품 광고에 표현된 메이크업 디자인에 관한 연구

• 영문명: A Study on the Make-up Design Presented in the Cosmetic Advertisements:Centering on 2003~2007 Season Look
• 발행기관: 한국인체미용예술학회
• 저자명: 이현숙(Hyun Sook Lee) 양진희(Jin Hee Yang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제10권 제2호, 63~76쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2009.06.20

영문 초록

The cosmestic brands include Hera and Laneige, and the imported brands include Channel, and Christian Dior, the research analyzed colors, shapes, techniques, and touches of the make-up design, and how an image of model and make-up designs in the advertisements. The results of the research are as follows. At first, after analyzing make-up designs of each cosmetic brands, the results are found that the make-up of Hera, Laneige, Channel are increasingly beauty make-up that consumers easily can follow, however, the make-up of Christian Dior were more innovative, it shows creative and free styles with professional techniques.

키워드

cosmetic advertisement(화장품 광고) make-up design(메이크업 디자인) Hera(헤라) Laneige(라네즈) Channel(샤넬) Christian Dior(크리스챤 디올)