A Method for Evaluating High Speed Internet Services using Analytic Hierarchy Process

• 발행기관: 실천경영학회
• 저자명: Song Jun O · Kim Woo Je
• 간행물 정보: 『실천경영연구』實踐經營硏究 第3卷 第1號 (通卷 3號), 1~14쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.05.30

영문 초록

High speed internet services are provided to most homes according to development of the information technology. The Internet Service Provider (ISP)s have endeavored to increase customers by providing value added internet services. In this paper, we developed a methodology for evaluating internet service products by the analytic hierarchy process. The methodology considers cost, performance, supplement services, and customer support policy of the ISP as evaluation factors. Also, we applied the methodology to the internet service market in South Korea. The result showed that the priority order for high speed internet customers to select an internet service product was cost, performance, customer support policy of the internet service provider, and supplement services. Finally, we accomplished the sensitivity analysis for the evaluation factors used in the analytic hierarchy process.

목차

Ⅰ. Introduction

Ⅱ. AHP (Analytic Hierarchy Process)

Ⅲ. Hierarchy structure for AHP

Ⅳ. AHP analysis

Ⅴ. Sensitivity Analysis

Ⅵ. Conclusion

References

Abstract

키워드

Analytic Hierarchy Process (AHP) High Speed Internet Service