제품과 서비스 통합을 위한 사례분석과 전략대응방안

• 영문명: Case Analysis and Strategic Implications for Product and Service Integration
• 발행기관: 한국IT서비스학회
• 저자명: 권순범(Suhn-Beom Kwon)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제8권 제1호, 217~229쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.03.31

영문 초록

Manufacturers have recently faced such problems like limitation of product differentiation, product commoditization and increased service request level from customers. Some manufacturers have responded the problems by introducing new business model, 'product and service integrated offering', which integrate product and services as a bundled package. This article introduces innovative 7 cases of 'product and service integrated offering', and provides case analyses : types, methods, purposes, and risks of integration. The result of analysis, 4 strategic directions for product and service integration offering, could help manufacturers to adopt and build their model successfully. Further research topics are field survey with meaningful sample size including business-to-Consumer and finding new causal relationships among variables like characteristics of industry, product, integration, interaction between provider and customer. A development of design methodology on how to plan and develop a sound product service integration is the second next step for the research.

키워드

Service Product Integration Service Science Service Strategy