Q 방법을 이용한 수상레저스포츠 이용자의 이용요인분석

• 영문명: A Study on the Impact Factors of customers Intention in Water Leisure Sports using Q-Methodology
• 발행기관: 한국해양비즈니스학회
• 저자명: 김성국(Sung-Kuk Kim)
• 간행물 정보: 『해양비즈니스』제11호, 33~62쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

  The purpose of this study was to identify the representative consumer behaviors of water leisure sports. Form the in-dept review of literature using Q-Methodology to find the water leisure sports consumer types. Through the Q factor analysis, three distinct consumer behavior types were identified.
  And form the results of the analysis, 34 items were selected among 30 Q sample. Multidimensional scaling and discriminant function analysis showed that all three factors were correctly classified into their respective types; (1) "Social intercourse-oriented", (2) "Family-oriented", (3) "Self improvement". The result indicated that the scale could be used as a valid and reliable instrument to classify consumer behaviors type. Based on these results, the directions for future research were discussed.

목차

Ⅰ. 서론
Ⅱ. 우리나라의 수상레저스포츠
Ⅲ. 수상레저스포츠 이용요인과 분석방법
Ⅳ. Q 방법에 의한 이용요인 분석
Ⅴ. 결론
참고문헌
〈Abstract〉

키워드

수상레저스포츠 Q 방법 Q 샘플 행동 유형 water leisure sports Q-Methodology factor Q sample behavior types