개인형 커뮤니티에 대한 기술수용 모델 적용에 관한 연구

• 영문명: A Study on TAM(Technology Acceptance Model) for Individualized Virtual Community
• 발행기관: 한국산업경영시스템학회
• 저자명: 문형도(HyoungDo Moon) 김준우(JunWoo Kim) 김연수(Yon Soo Kim)
• 간행물 정보: 『산업경영시스템학회지』제31권 제1호, 11~20쪽, 전체 10쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2008.03.30

영문 초록

  The purpose of this study is to identify the factors determining users" acceptance of individualized virtual community. While there has been considerable research on the Technology Acceptance Model (TAM) that has predicted whether individuals will accept and voluntarily use information systems, limitations of the TAM include the omission of an important characteristics of individual construct in the context of individualized community. Based on literature relating to the theory of reasoned action (TRA), the theory of planned behavior (TPB) and the TAM, this study extends the applicability of the TAM in a individualized community context, by adding characteristics of individual-based construct ("subjective norm", "self-efficacy", "self-presentation" and "sharing information to exchange various information") to the model. Analysis was conducted on using the structural equation modeling approach. The result supports the extended TAM in predicting users" intentions to using personalized community. Several implications for IT/IS acceptance research and individualized community service management practices are discussed.

목차

1. 서론
2. 이론적 배경
3. 연구 모형 및 가설
4. 연구방법
5. 연구의 결과
6. 결론 및 시사점
참고문헌

키워드

Individualized Virtual Community Blog TAM