건강기능식품에 대한 소비자의식 및 정보요구도

• 영문명: Consumers" Awareness and Information Needs for Health-Functional Foods
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 유현정(Hyun Jung Yoo) 구본정(Bon Jeoung Gu) 권희원(Hee Won Kwon) 김효정(Hyo Jung Kim)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제11권 1호, 107~126쪽, 전체 20쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2007.05.29

영문 초록

  The purpose of this study was to explore the consumers" awareness and information needs for indication and advertisement of health-functional foods. The questionnaire survey method was utilized to collect data, and 300 consumers were selected as a sample. The major findings as follows;
  1. The product indication was adequate but advertisement of broadcast media and print media were not.
  2. Consumers" interest of health-functional foods was common level, and between of the lowest income group and the highest income group were relatively high average degree on the interest of health-functional foods
  3. Consumers" knowledge about health-functional foods was low. Consumers answered a wrong answer for 5 questions of 7 questions.
  4. Consumers" information needs for health-functional foods were high in the side of the comparisons between health-functional foods and medicine, information about the indication and types of health-functional foods.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 요약 및 결론
참고문헌

키워드

Consumers" Awareness Information Need Indication and Advertisement Health-Funct-ional Foods