From Sweetness to McDonald’s - How Do We Manufacture (the Meaning of) Foods?

• 영문명: From Sweetness to McDonald’s
• 발행기관: 한국사회경제학회
• 저자명: Ben Fine
• 간행물 정보: 『사회경제평론』 제29 (2)호, 247~271쪽, 전체 25쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2007.11.29

영문 초록

  Taking Marx’s theory of commodity production as point of departure, this article examines the ways in which the values and the use values of consumption are constructed in and of themselves and in relation to one another. It does so by positing what is termed the system of provision (sop) approach. This traces consumption through to its origins in production along relations, structures and processes peculiar to specific commodities. The material practices involved have their counterpart in the specific cultural systems attached to commodities. Such cultural systems are deemed to be Contextual, Construed, Chaotic, Constructed, Contradictory and Conflictual. The arguments are illustrated by reference to McDonald’s.

목차

Preface
Ⅰ. Introduction
Ⅱ. From Aesthetic Illusion …
Ⅲ. … to System of Provision
Ⅳ. The Big Mac as Use Value
Ⅴ. Concluding Remarks
References

키워드

Consumption Food Political Economy Material Culture