연령별 차이를 중심으로 본 온라인게임 애호도 영향요인에 관한 연구

• 영문명: Age Differences in Perceptions and Relationships Among Determinants of Loyalty in Online Games
• 발행기관: 한국IT서비스학회
• 저자명: 엄명용(Myoung-Yong Um) 권문주(Moon-Ju Kwon) 변완수(Wan-Soo Byun) 김태웅(Tae-Ung Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제6권 제1호, 83~99쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

  The purpose of this research is to identify the determinants of loyalty in online games. This study developed a research model to analyze the factors explaining the loyalty level from gamers, employing social identification, flow, and positive anticipated emotion as major research variables, and collected 1308 survey responses from gamers. Within the context of arguing that the exploration of age range issues with respect to online games is important, this research also examines the age differences in path coefficients. To this end, the structural model was tested with the data from entire data sample (i.e., the age of 10s, 20s, and 30s pooled together) and each of the subsamples (i.e., teens taken separately, twenties taken separately, and thirties taken separately). Properties of the causal paths, including standardized path coefficients, the significance of difference, in the hypothesized model, are also presented, so that we can investigate the relative influences of different dominants, demonstrating how teens, twenties, and thirties differ in their decision-making processes regarding the flow, social identification and loyalty from online games.

목차

Abstract
1. 서론
2. 문헌연구 및 가설
3. 변수의 조작적 정의
4. 실증적 분석 및 논의
5. 결론
참고문헌
저자소개

키워드

Online Games Loyalty Age Differences Social Identification Flow Emotion