국내 이동전화 서비스 이용에 영향을 미치는 요인에 관한 연구

• 영문명: Analysis of the Causal Relationships Among the Factors that Influence the Use of Mobile Phone Services
• 발행기관: 한국IT서비스학회
• 저자명: 서보밀(Bomil Suh) 위경우(Kyeongwoo Wee) 유진수(Jinsoo Yoo)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제6권 제1호, 47~63쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2007.04.30

영문 초록

  A lot of researchers have been interested in the factors influencing the use of mobile phone services. Most of the previous studies, however, verified only the research models developed by the authors. They did not consider which model agrees better with the real situation. This study presents six alternative models based on various previous studies, and compares the data fitness of the models. A Web survey of mobile phone users collected 2,217 cases. Statistical analyses, using SEM (Structural Equation Modeling), show that the fitness of the simplest alternative model is better than that of any other model. The simplest model has no causal relationship among exogenous factors, and proposes that all of exogenous factors have direct impacts on the customer satisfaction. In addition, the analyses say that corporate and brand image and additional service are more important than the other exogenous factors such as communication quality.

목차

Abstract
1. 서론
2. 기존문헌 조사
3. 연구모형
4. 연구방법
5. 분석 결과
6. 결론
참고문헌
부록 A. 측정문항
저자소개

키워드

Mobile Phone Service Use of Service Model Fit