e-서비스 품질의 결정요인이 고객만족 및 재구매 의도에 미치는 영향 - e-Learning 사용자를 대상으로

• 영문명: The Effects of e-service quality determinants on customer satisfaction and repurchase intention with e-learning user
• 발행기관: 한국상품학회
• 저자명: 민병권(Min Byung-Kwon)
• 간행물 정보: 『상품학연구』제24권 제3호, 153~176쪽, 전체 24쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  The Effects of e-service quality determinants on customer satisfaction and repurchase intention implicate an effective e-service strategy for mangers
  This study suggests major determinants (i.e. core service, support service, and web design) of e-service quality and the experiential research is conducted in the field of e-learning. We find that these determinants influence on customer satisfaction, and repurchase intention is affected by customer satisfaction.
  Finally, strategic and managerial implications about e-service quality are discussed.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 모형 및 가설 제시
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
Summary

키워드

e-service service quality customer satisfaction repurchase intention