한류스타 : 한국산 제품의 소비심리에 미친 영향과 정보발신인 효과에 관한 연구

• 영문명: Hallyu Stars: Effects on Evaluations and Purchase Intentions of Made-in-Korea Products and Their Source Effects
• 발행기관: 한국상품학회
• 저자명: 강동균(Kang DongKyoon) 홍성태(Hong Sung-Tai)
• 간행물 정보: 『상품학연구』제24권 제3호, 177~198쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  This study investigated effects of Hallyu Star on product evaluations and purchase intentions of made-in-Korea products. It also studied source effects of Hallyu Star. To accomplish purposes of the study, it asked questions 173 persons living in Fukuoka, Japan.
  The results of the study show that changes in country image resulted from Hallyu Star influence on Japanese consumers" reponses to made-in-Korea products. In this study, attitudes toward Hallyu Star and source effects of Hallyu Star were most prominent at female respondents aged 40 and over. And Hallyu Star"s source effects appear to be somewhat different according to product types.
  Based on major findings of the study, this study discusses both academic and practical issues and provides a suggestion for future studies.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조사설계
Ⅳ. 결과분석
Ⅴ. 결론
참고문헌
Abstract

키워드

Hallyu Star Country Image Product Evaluation Purchase Intention Made-in-Korea Product Source Effect