Inter-Relationship Among the Extent of Past Consultations, Recommendation, Satisfaction, and Loyalty in Patient-Doctor Relationship - An Empirical Study

• 영문명: Inter-Relationship Among the Extent of Past Consultations, Recommendation, Satisfaction, and Loyalty in Patient-Doctor Relationship
• 발행기관: 한국마케팅과학회
• 저자명: Babu P. George Pradeep B. Salgaonkar
• 간행물 정보: 『JGAMS』마케팅과학연구 제16집 제3호, 17~37쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.09.01

영문 초록

  The present study examines the relative roles of external recommendations and internally felt satisfaction in influencing patient loyalty to a doctor. It establishes that recommendations do result in preliminary loyalty formation in the patient to the doctor, but only until the formation of own experiences : the significance of external sources of recommendation in the determination of patient loyalty becomes insignificant thenceforth. Implications for the doctors are that they should strive at fostering bonds of emotional attachment in their present patients so that they become strongly loyal and spread positive word-of-mouth which could result in the doctor getting new patients as well. Probable extensions of this research are also discussed later in the paper.

목차

〈Abstract〉
INTRODUCTION
RECOMMENDATIONS AND LOYALTY IN HEALTHCARE
ROLE OF PERSONAL EXPERIENCE DEVELOPMENT IN FURTHERING LOYALTY
THE RESEARCH METHOD
DATA ANALYSIS AND INTERPRETATION
CONCLUSION
REFERENCES

키워드

Patient-doctor relationships recommendations patient" s prior experiences own satisfaction development mediation patient loyalty India