블로그 사용의도에 미치는 영향요인 연구

• 영문명: A Study on Factors Affecting Intention using Blog
• 발행기관: 한국산업경영시스템학회
• 저자명: 김준우(Jun-Woo Kim) 김연수(Yon-Soo Kim) 박천웅(Cheon-Woong Park)
• 간행물 정보: 『산업경영시스템학회지』제29권 제3호, 96~102쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2006.09.01

영문 초록

  The purpose of this study is to identify the factors affecting intention to use blog. For this end, the individual characteristics (Subject Norm, Perceived Enjoyment, and Self-Efficacy) and the variables used in TAM (Perceived Ease of Use, and Perceived Usefulness) were used to explain the research model. The suggested research model has been empirically tested with the questionaries. The result of research shows that the individual characteristics such as “Perceived Enjoyment” and “Self-Efficacy” and the variables of TAM have significant impact on users’ intention using blog.

목차

1. 서론
2. 관련 연구
3. 연구의 설계
4. 실증분석
5. 결론
참고문헌

키워드

Blog TAM Cyber Community