When and Why Does a Firm Choose a Certain Type of Internet Channel?

• 영문명: When and Why Does a Firm Choose a Certain Type of Internet Channel?
• 발행기관: 한국상품학회
• 저자명: YOO Weon-Sang(유원상)
• 간행물 정보: 『상품학연구』제24권 제2호, 259~286쪽, 전체 28쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.08.01

영문 초록

  This study explores the choice of Internet channels in the trucking industry. Two of the main Internet channels are considered: electronic transportation exchanges and company Websites. Six case studies are conducted in order to identify the key factors that influence a firm’s choice concerning the adoption of Internet channels. Based on these case studies, we generate a set of testable propositions that can be used as a foundation for future theoretical and empirical research. The case analyses highlight five main factors that influence the adoption of the Internet channels: size of the firm, percentage of business on the ongoing relationships, degree of fragmentation of the industry, transaction size, and size of the network.

목차

Ⅰ. Introduction
Ⅱ. Marketing Channels in the Trucking Industry
Ⅲ. Literature Review
Ⅳ. Research Methodology
Ⅴ. Case Study Observations
Ⅵ. Conclusion
References
Abstract

키워드

Internet Channels trucking industry