레스토랑에서의 수익관리

• 영문명: Restaurant Revenue Management
• 발행기관: 한국상품학회
• 저자명: 김대철(Kim Dae-cheol)
• 간행물 정보: 『상품학연구』제24권 제2호, 173~191쪽, 전체 19쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.08.01

영문 초록

  The study considers the table mix and table assignment problems of restaurants. The objective of the study is to maximize the revenue of restaurants by optimizing the table mix and assignment policy. The new table mix model considering table size factor which is not exactly proportional to the size of the party is developed. A zero-one integer programming model is also developed to get integral numbers. Two experiments are performed. In the first experiment, to evaluate the proposed tablemix, A restaurant"s current tablemix is compared with the proposed w.r.t RevPASH. The results show that in all cases the proposed model is better than A restaurant"s. In the other experiment, two assignment rules are considered to grasp the effects on revenue according to degree of restaurant"s busy rate and various restaurant sizes. The simulation model coded in Microsoft Visual Basic 6.0 is used to measure the performance of two assignment rules w.r.t RevPASH. 5,400 simulation data are used and test results show that in most cases FCFS rule is better than the matched party size rule.

목차

Ⅰ. 서론
Ⅱ. 수리적 모델
Ⅲ. A 레스토랑 사례
Ⅳ. 시뮬레이션 모델
Ⅴ. 결론
참고문헌
Summary

키워드

Table Mix Table Assignment Rule Revenue Management Simulation