국내 무선인터넷 서비스산업의 경쟁력분석에 관한 연구

• 영문명: A Study on the Analysis of the Competitive Edge of Korean Mobile Internet Service Industry
• 발행기관: 한국전자상거래학회
• 저자명: 김지현(Kim Ji-hyun) 김유정(Kim You-jung) 유선재(You Sun-jae) 이국철(Lee Kook-chul)
• 간행물 정보: 『전자상거래학회지』제2권 1호, 207~235쪽, 전체 29쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2001.06.01

영문 초록

  This paper is to analyze the competitive edge of the korean wireless internet service industry and present the guidelines for improving the competitive edge. For the purpose of this paper, we analyzed the industry structure using value chain model, and selected the critical success factors(CSFs) in the korean wireless internet service industry, based on the previous researches related to the wireless internet and a several times of interviews with the practitioners. Among the CSFs are contents quality(ubiquity, personalization, location-based, convenience, reachability), marketing strategy(first mover advantage, pricing policy, target market, brand image management, distribution type), technological capabilities(the network capacity, terminal capabilities, level of standardization, payment and security supporting capabilities), and strategic alliance(type of strategic alliance, the number of partners). Also we modified the analytical framework of the industry competitive edge of Porter"s on the basis of the CSFs.

목차

Ⅰ. 서론
Ⅱ. 무선인터넷 서비스산업의 개요
Ⅲ. 연구모형 및 설계
Ⅳ. 연구 결과
Ⅴ. 결론
참고 문헌
ABSTRACT

키워드

wireless internet contents quality marketing strategy technological capabilities strategic alliance