학술논문
온라인 쇼핑몰의 고객관계관리(CRM)를 위한 소비자 구매행태 분석에 관한 연구
이용수 95
- 영문명
- A Study on Analysis of Consumer Purchase Behavior for CRM Devolopment in Online Shopping Malls
- 발행기관
- 한국전자상거래학회
- 저자명
- 문형남(Moon Hyung-nam)
- 간행물 정보
- 『전자상거래학회지』제2권 1호, 59~81쪽, 전체 23쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2001.06.01
5,560원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The development of information technology has enabled closer relationship between the internet users and companies. Accordingly the need for an enterprise to analyze the dispositions of the internet customers has become more important as the recognition that the value of an enterprise depends upon customers.
Therefore, this study investigated the purchase types of customers for the development of CRM in the online shopping mall. A Questionnaire was conducted to workers and students of the ages of 20s to 30s according to the classes who use the internet most as well as are good consumers.
The results of this research is as follows: First, decide the target user classes of the online shopping mall. Second, make positive advertisements of the site. advertise to females through female portal sites. Third, make the site to have the design and function that every one can easily use. Fourth, recommend the products suitable for each class, good quality products for workers and low price products for students. Lastly, provide positive services.
Not only provide good after-sale-service for customers dissatisfaction about any product but also always check the buy satisfaction degree in the online shopping mall as well as the buy process to see whether or not there is any problem. And find the customers who want to do shopping online shopping malls and making positive marketing to them.
Therefore, this study investigated the purchase types of customers for the development of CRM in the online shopping mall. A Questionnaire was conducted to workers and students of the ages of 20s to 30s according to the classes who use the internet most as well as are good consumers.
The results of this research is as follows: First, decide the target user classes of the online shopping mall. Second, make positive advertisements of the site. advertise to females through female portal sites. Third, make the site to have the design and function that every one can easily use. Fourth, recommend the products suitable for each class, good quality products for workers and low price products for students. Lastly, provide positive services.
Not only provide good after-sale-service for customers dissatisfaction about any product but also always check the buy satisfaction degree in the online shopping mall as well as the buy process to see whether or not there is any problem. And find the customers who want to do shopping online shopping malls and making positive marketing to them.
목차
Ⅰ. 서론
Ⅱ. 고객관계관리에 대한 고찰
Ⅲ. 소비자의 제품 구매 행태에 대한 조사
Ⅳ. 결론
참고문헌
ABSTRACT
Ⅱ. 고객관계관리에 대한 고찰
Ⅲ. 소비자의 제품 구매 행태에 대한 조사
Ⅳ. 결론
참고문헌
ABSTRACT
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참고문헌
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