情報伝達課題とブランド価値

• 영문명: the essence of the information value and the brand value
• 발행기관: 한국전자상거래학회
• 저자명: 平山弘(Hirayama Hiroshi)
• 간행물 정보: 『전자상거래학회지』제7권 1호, 85~118쪽, 전체 34쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.03.01

영문 초록

  At this article after reviewing an information processing concept based on the definition of the information and the nature of the information and then seeing the difference of the information processing approach and the experience approach, it adds considering about the essence of the information value and the brand value.

목차

Ⅰ. はじめに(問題意識)
Ⅱ. 情報とは何か
Ⅲ. 消費者情報？理アプロチ
Ⅳ. HirschmanとHolbrookの？？主義的アプロチ
Ⅴ. 情報？達課題とブランド？値
【？考文？】
ABSTRACT