해운시장에 있어서 관계마케팅에 관한 일고찰

• 영문명: A Study of Relationship Marketing in Shipping Service Market
• 발행기관: 한국해양비즈니스학회
• 저자명: 신한원(Shin HanWon) 최영로(Choi YoungRo) 김성국(Kim SungKuk)
• 간행물 정보: 『해양비즈니스』제5호, 31~48쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.06.01

영문 초록

  This study tries to analyze the dynamic market mechanism adopting relationship marketing techniques targeting between the shipping companies and shippers.   Shipping companies rely on sales operation. so that analyzing the relation of structure of shipping companies and shippers needs to focus on the sales person"s characteristic relationship and shipping company characteristic relationship.   Therefore this study tries to focused on shipping companies to make a long term relationship with shippers affect matters which are, main of relationship quality and antecedent factor of characteristics of the shipping company and characteristics of the salesperson. It can be proffered available informations for construction of long term relationship between shipping companies and shippers.

목차

Ⅰ. 서론
Ⅱ. 해운시장에서 관계마케팅
Ⅲ. 해운서비스의 거래특성과 관계의 질
Ⅳ. 해운시장에서 장기협력관계
Ⅴ. 결론
참고문헌
Abstract

키워드

Relationship Marketing Shipping Service relationship quality long term relationship