항공사들의 전략적 제휴에 관한 소고

• 영문명: A Study on Strategic Alliance of Airlines
• 발행기관: 한국해양비즈니스학회
• 저자명: 김영훈(Kim YoungHoon) 손명옥(Son MyongOk)
• 간행물 정보: 『해양비즈니스』제3호, 115~138쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.06.01

영문 초록

  The world airline industry is undergoing major structural changes at this moment. Most consumers prefer to fly with a large airline which has an extensive international network.   This preference has induced airlines to establish global networks in order to attract more passengers in the increasingly competitive international markets.   However, it is difficult for a single airline to create a truly global network.   Therefore, major airlines have been extending their service networks primarily via strategic alliances with other airlines as a means of forming global service networks.   Alliances may provide opportuinities to reduce costs by coordinating activities and afford to benefits of joint use of ground facilities, codesharing, coordination of fight schedule.

목차

Ⅰ. 서론
Ⅱ. 항공사 전략적 제휴의 특성
Ⅲ. 외국 항공사들의 전략적 제휴
Ⅳ. 국내 항공사의 전략적 제휴
Ⅴ. 결론 - 국내 항공사의 대응전략
참고문헌
Abstract

키워드

Airline Alliance Strategic Alliance Codesharing