라디오 광고 언어사용의 변천양상

• 영문명: The Changes of Language Usage in Radio Advertisements
• 발행기관: 한국사회언어학회
• 저자명: 김정우(Kim Jung-woo)
• 간행물 정보: 『사회언어학』제12권 2호, 75~104쪽, 전체 30쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

Kim, Jung-woo. 2004. The Changes of Language Usage in Radio Advertisements. The Sociolinguistic Journal of Korea, 12(2). The purpose of this study is to examine the changing trends of language usage in radio advertisements. Radio has made efforts to compete with other mass media. This study proposes to divide the changing trends of radio advertisements into five periods according to competing relationships between radio and the other media. Diverse aspects of language usage were found in each period; they relate to the radio's efforts to solidify its position against other competing media such as newspaper and television. This paper suggests, in conclusion, that the trends of language usage in radio advertisements have reflected the radio's efforts to fortify its communication efficiency in communicating to the masses.

목차

Abstract

Ⅰ. 서론

Ⅱ. 기존 연구의 검토 및 제한점

Ⅲ. 시대 구분

Ⅳ. 시대별 라디오 광고언어의 사용양상

Ⅴ. 결론

참고문헌