'나중심'시대, 유희적 디자인 프로세스에 의한 포장디자인 표현연구 - 화장품 포장디자인 중심으로 -

• 영문명: Development of 'My Brand' using 'joyful' package design -Concentrated on cosmetics package design
• 발행기관: 한국상품학회
• 저자명: 최유나(Choi Yu-Na)
• 간행물 정보: 『상품학연구』제30호, 33~61쪽, 전체 29쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

Evolution is a better term to describe current Korean society than transition. Thus it is difficult to define the whole feature in a single term. This is not because our understanding and insight has decreased but the trend is now rapidly changing. Korea has faced a progress in packaging design due to the success of the 1988 Seoul Olympics. But this was mainly due to the quantitative growth which has been stimulated by economic factors, not by technological progress. Thus a unique and creative progress in packaging design can not be expected due to the weakness in technological factors and lack of human resources. We usually think packaging design as a 'graphic design to give visual effect' or an 'effective method to stimulate purchase'. But one must have a thorough under standing of the interconnected factors in the industry, social trends and consumer trends to develop a reasonable planning in packaging design. After the industrial revolution, the manufacturing industry transformed itself to a manufacturer's market and this trend changed to a consumer's after the financial crisis in 1927. Thus the sale of a product was the most significant factor In mass production and a mass consuming market had to be established in order to enable mass production. Competition became fierce and studies regarding consumer behavior and marketing strategies was conducted. Consumer purchase motives was the first priority and production methods concerning consumers became more important. Competition became more fierce than ever and distribution was made in a more effective method. Corporations developed various methods to cope with this new method by increasing product quality, package design and using a variety of promotion techniques. As a result packaging which only function was to considered to deliver and store a product combined with designing concept and this worked as important factor in changing purchasing actions. Especially, an organized and scientific approach to stimulate consumer's sensitive taste and satisfaction is necessary. Therefore a thorough understanding in the features and changes of packaging methods is an important precondition in studying packaging design in the era of sensitivity. Packaging not only serves as a method to store and deliver a product but as a medium of mutual communication. The consumer will select a product which has a more sensitive appearance given that the quaJity or the service is equal. This pattern emerged with changes in purchasing patterns and changes in industry structures etc. Thus as packaging carries out much more functions than an advertisement promotion, a special study is necessary. Hence chapter 2 in this dissertation describes the changes in consumer con sciousness and the definition of modern packaging design. We will describe in chapter 3 the concept of sensitive packaging design and the changes in packaging designing methods. Also the scope and the concept of this study will be presented. Chapter 4 will describe packaging design in cosmetics based on theories argued in the previous chapters. Chapter 5 will describe future strategies concerning packaging design. The main purpose of this dissertation is to apply packaging design to cosmetics, which a sensitive approach can easily be observed and to create a new formative factor in Korea's packaging design industry. We hope this study will be used by many designers and prove to be useful.

목차

1. 서론

2. 소비자와 포장의 새로운 이해

3. '나중심(egocentric)' 시대 화장품 포장디자인

4. '나중심'시대 유희적 화장품 포장디자인 제작

5. 결론

참고문헌

Summary