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• 영문명: A Study on the Internet Usage Motivation, User Characteristics, and Usage Behavior
• 발행기관: 한국상품학회
• 저자명: 전기홍(KiHeung Jeon)
• 간행물 정보: 『상품학연구』제27호, 173~197쪽, 전체 24쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.12.01

영문 초록

This study is to classify the motivations of the Internet usage applying to the uses and gratification theory. These motivations were studied in relation with web usage and demographic factors. Three major results were obtained. First, seven types of motivations were derived. These were shopping motivation, entertainment motivation, habitual motivation, communication motivation, transaction motivation, and goal-directed/ exploratory information search motivation. These results mean that the Internet is considered and utilized not only as a communication medium but as a market. Second, the results suggest that these motivations were found to predict successfully web usage including the number of hours per day spent on the Internet, the purchases made from the Internet, and the percentage of time spent for business versus personal purposes. Finally, demographic characteristics such as gender, age, occupation were significantly correlated with the seven internet motivations.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 문제 설정

Ⅳ. 연구 방법

Ⅴ. 실증 분석 결과

Ⅵ. 결론

참고 문헌

Summary